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Onomatopoeia

on-o-mat-o-pee'-a
From Greek - onomos, "name" and poein, "to make"

Using or inventing a word whose sound imitates that which it names (the union of phonetics and semantics).

Examples:

The buzzing of innumerable bees
The "zz" and "mm" sounds in these words imitate the actual sounds of bees.

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Acknowledgement

The above information on individual rhetorical techniques is reproduced from the website “Silva Rhetoricae” (www.rhetoric.byu.edu ) under the terms of the Creative Commons Attribution 3.0 licence. Credit for this content lies with Professor Gideon O Burton of Brigham Young University.