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Ellipsis

el-lip'-sis / From Greek: elleipein, "to come short"
Also spelt: elipsis, elleipsis, eclipsis
Also known as: defectus, figure of default

Omission of a word or short phrase easily understood in context.

Examples:

"The average person thinks he isn't." –Father Larry Lorenzoni
The term "average" is omitted but understood after "isn't."

John forgives Mary and Mary, John.
Note that the comma signals what has been elided, "forgives"

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Acknowledgement

The above information on individual rhetorical techniques is reproduced from the website “Silva Rhetoricae” (www.rhetoric.byu.edu ) under the terms of the Creative Commons Attribution 3.0 licence. Credit for this content lies with Professor Gideon O Burton of Brigham Young University.