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Paronomasia

pa-ro-no-ma'-si-a from Gk. para, "alongside" and onomos, "name"
("to alter slightly in naming")

Also known as prosonomasia,adnominatio or agnominatio, allusio
the nicknamer, allusion

Using words that sound alike but that differ in meaning (punning).

The Ad Herennium author further specifies that this is brought about through various kinds of metaplasm.

Examples

A jesting friar punned upon the name of the famous humanist Erasmus, "Errans mus" [erring mouse]. —Puttenham
A pun is its own reword.

If you want to see further details of either the figures of ethos or the figures playing on language or figures of wordplay,  please click on the appropriate dark blue tag below.

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Acknowledgement

The above information on individual rhetorical techniques is reproduced from the website “Silva Rhetoricae” (www.rhetoric.byu.edu ) under the terms of the Creative Commons Attribution 3.0 licence. Credit for this content lies with Professor Gideon O Burton of Brigham Young University.